01:47 / STUDY
The study session that became tomorrow.
Notes open. Tea gone cold. One more chapter became four.
AKS / OBJECT 001
RESET
For people who sit for hours.
A low, deep lounge chair for the hours that stop feeling temporary.
Made in Lahore.
01 / RECOGNITION
There are chairs
for sitting.
Then there are chairs
for staying.
RESET begins when a short sit quietly becomes the evening. It is for work, reading, thought and the occasional refusal to be useful.
19:20 / THINK
The thought that needed room.
Not a meeting. Not a task. Just enough time to let an idea arrive.
22:36 / READ
The chapter after the long day.
A chair that understands you are not getting up after two pages.
SUN / WALLOW
Doing absolutely nothing, properly.
No productivity theatre. No apology. A whole afternoon allowed to disappear.
02 / THE RESPONSE
We don't make
another chair.
We make the chair that answers the way the evening actually unfolds.
03 / THE SITTING POSITION
Low enough to exhale.
Upright enough to stay.
RESET is not a recliner and not a perch. Its posture is built around long attention: open at the hip, supported through the back, feet still grounded.
A back that receivesA seat with room
to change position
04 / CONSTRUCTION
Nothing added
without a job.
- 01Timber structure
The frame stays legible. It carries the chair without disguising how.
- 02Seat support
A distinct layer between structure and cushion keeps the logic readable.
- 03Two cushions
Separate seat and back elements let support happen where the body asks for it.
05 / THE CUSHION QUESTION
Enough softness
to let go.
The first contact should feel generous, not performative.
Enough structure
to keep going.
Comfort that survives the next hour, and the one after that.
06 / THE STUDIO RULE
Three questions.
No decoration to hide behind.
Does it support
the body?
Does it suit
the behaviour?
Would we want it
in the room?
Much furniture answers function.
RESET also answers
desire.
A chair can be sensible and still make you want to cross the room, touch the timber, and claim it before someone else does.
07 / MATERIALS + FINISHES
The final palette
will be stated,
not guessed.
- Frame
- Production specification being confirmed
- Upholstery
- Production specification being confirmed
- Finish options
- To be released with ordering
08 / MADE IN LAHORE
From observation
to object.
RESET is developed close to the hands that make it. Drawing, prototype, adjustment and use happen in conversation—not as separate departments.
ObservePrototypeLive with itRefineBuild
09 / LOOK CLOSER
RESET,
in full.
Open any frame. Look at the object, its use, its construction and the place it comes from.
AKS / OBJECT 001
RESET
For the hours that stop feeling temporary.
10 / THE WIDER AKS WORLD
RESET is one answer. The next object begins with a different truth.
RESET
Stay as long as you need.
RESETOrder RESET↓